Vendor: Viva La Vulva
Type: Wellbeing
Price: 24.90

Relax | Nourish | Soothe

Soak contains

• 20122 Salts
• Himalayan Salt
• Colloidal Oatmeal
• Coconut Milk
• Calendula Oil
• Kawakawa Oil
• Lavender Oil
• Rose Geranium
• Purple Mica Powder.

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 27.90

Are you ready for us to spill the tea? The Mother-Sip has arrived to power up your journey with Raspberry Leaf Tea. Get ready for labor and postpartum like a boss with every sip.

Think of The Mother-Sip like your trusty partner on your journey into motherhood. Just as a mothership guides and protects, The Mother-Sip is here to support you every sip of the way with its secret weapon - raspberry leaf!

This centuries-old secret helps prep your uterus for birth, and can be your go-to bestie for postpartum recovery by easing the cramps and calming your mind.

Let The Mother-Sip guide you from pregnancy to postpartum, and beyond!

As you approach the big day, we are excited to offer you a natural and nourishing way to prepare your body for birth and postpartum recovery: The Mother-Sip Raspberry Leaf Tea.

Raspberry leaf has been used for centuries as a herbal remedy to support women's reproductive health, especially during pregnancy and labour.

It's packed with nutrients that can support your body and your baby's growth. Raspberry leaf has been traditionally used for centuries to tone the uterus and prepare it for childbirth. It may also help relieve some common discomforts, such as bloating, cramps, and nausea. It can also assist in postpartum healing.

Here are some of the benefits that may come with drinking our brew:

Toning the uterus: Raspberry leaf contains compounds that can help tone and strengthen the muscles of the uterus. This may facilitate a smoother and more efficient labour, as the contractions can work effectively to push baby out.
Easing labour pains: By toning the uterus, raspberry leaf tea may also help reduce the intensity of labour surges, making the experience more manageable and less stressful. Some studies have found that women who drink raspberry leaf tea have a shorter second stage of labour and require less pain relief than those who don't.
Boosting the immune system: Pregnancy can put a strain on your immune system, leaving you more vulnerable to infections and illnesses. Raspberry leaf tea is rich in antioxidants, vitamin C, and other immune-boosting nutrients that can help protect your body and your baby from harm.
Supporting digestion: As your baby grows, your digestive system may slow down, causing constipation, bloating, and heartburn. Raspberry leaf tea has a gentle astringent effect that can help soothe and regulate the digestive tract, relieving these uncomfortable symptoms.
Promoting relaxation: Last but not least, drinking raspberry leaf tea can be a calming and comforting ritual for your mind and body. Its pleasant taste and aroma can help you unwind, reduce stress and anxiety, and create a positive association with your upcoming birth.
Uterine Recovery: After birth, the uterus undergoes a process of involution, returning to its pre-pregnancy size. Raspberry leaf tea's toning properties may assist in this recovery, aiding the uterus as it contracts and heals.
Healing Support: The antioxidants in raspberry leaf tea may contribute to postpartum healing by protecting cells from oxidative stress, helping your body recover more efficiently.
Digestive Relief: Just as it supports digestion during pregnancy, raspberry leaf tea can continue to provide relief from postpartum digestive discomforts, offering a soothing touch during this recovery phase.
Nourishing Ritual: Amid the whirlwind of new motherhood, taking moments to sip raspberry leaf tea can be a self-care ritual. Its calming influence can help you find solace and relaxation amidst the beautiful chaos of caring for your newborn.
Use from 36+ weeks gestation

• Makes approx 35 cups of tea
• Caffeine Free
• Ingredients: Organic Raspberry Leaf
• Inner bag is 100% Biodegradable and Compostable.
• Get ready to soak it all in, mama!

About Viva la Vulva 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Natures Touch
Type: Wellbeing
Price: 35.90

• Baby’s clean, dry bottom after each nappy change
• Cradle cap
• Teething rash
• Dry hands, feet or elbows
• Rashes or irritated skin
• Itchy bites
• Suitable for use with cloth and disposable nappies.

Made in .

Ingredients

Lavender and Calendula oil, *Sunflower oil, *Apricot Kernel oil, *bees wax, Essential oils of Roman Chamomile and Lavender, Vitamin E *certified organic ingredients

About Natures Touch

Natures Touch is an exclusive range of 100% natural skincare products that have been designed and created by a registered and practising midwife to support pregnancy, birth, baby and beyond. The team at Natures Touch is committed to providing skin care products that promote health and wellbeing for all the family.

All ingredients are organically sourced and handcrafted in for their known, unique, powerful properties to soothe, calm, hydrate and nourish. 
Both Natures Touch and us believe in supporting parents by providing a natural, chemical and cruelty free range of products, free from parabens, mineral oils, sulphates, artificial fragrances and preservatives.

Vendor: Natures Touch
Type: Bathing
Price: 39.90

This belly oil can be massaged into you belly to keep your skin beautifully soft, supple and hydrated. Enriched with pregnancy safe oils that moisturise, deep into skins layers to repair and renew skin cells. Helping reduce the occurrence or appearance of stretch marks.

Enjoy the wonderful aroma of Lavender, Lemon and Tangerine as it refreshes your senses and uplifts your spirit.

Use massage oil as required all over your body. Ideal following a shower or bath.

• Vegan friendly
• Nut Oil FREE
• 50ml
• Belly oil
• Made in

Ingredients

*Evening Primrose oil, *Jojoba oil *Apricot Kernel oil, * Coconut oil, Olive oil, Rosehip oil, *Avocado oil, Lavender, Tangerine and Lemon essential oil, Vitamin E. *certified organic ingredients

Natures Touch recommend patch testing.

About Natures Touch

Natures Touch is an exclusive range of 100% natural skincare products that have been designed and created by a registered and practising midwife to support pregnancy, birth, baby and beyond. The team at Natures Touch is committed to providing skin care products that promote health and wellbeing for all the family.

All ingredients are organically sourced and handcrafted in for their known, unique, powerful properties to soothe, calm, hydrate and nourish. 
Both Natures Touch and us believe in supporting parents by providing a natural, chemical and cruelty free range of products, free from parabens, mineral oils, sulphates, artificial fragrances and preservatives.

Vendor: Natures Touch
Type: Wellbeing
Price: 22.90

Soothe, heal and nourish sore or cracked nipples with this 100% natural, vegan friendly, Lanolin free, nipple balm. Made from organically sourced, plant based ingredients. Therefore no need to wipe or wash off prior to nursing.

• Soft and gentle to apply to tender skin.
• The pump bottle system makes application easy.
• Apply a small amount of balm as often as you need to each nipple.
• Recommended after every breastfeed.
• Made in

Ingredients

Calendula and Chamomile oil, *extra virgin Olive oil, Olive butter, Marshmallow root. Vitamin E. *Certified Organic ingredients

• No Lanolin
• No Bees Wax
• No Nut oils
• No Gluten

About Natures Touch

Natures Touch is an exclusive range of 100% natural skincare products that have been designed and created by a registered and practising midwife to support pregnancy, birth, baby and beyond. The team at Natures Touch is committed to providing skin care products that promote health and wellbeing for all the family.

All ingredients are organically sourced and handcrafted in for their known, unique, powerful properties to soothe, calm, hydrate and nourish. 
Both Natures Touch and us believe in supporting parents by providing a natural, chemical and cruelty free range of products, free from parabens, mineral oils, sulphates, artificial fragrances and preservatives.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 18.90

This pink clay mask is a lovely gift for a new mama, or a treat for yourself. Take a moment to indulge, and help brighten and nourish the skin. Sometimes a face mask is all you need to make you feel like everything is OK.

• Pink clay is rich in minerals that help restore and replenish tired skin.
• Gift for new mums
• Glass container
• 10g
• Made in
• Makes about four face masks

Instructions

Mix about two parts clay to one part water in your hands until smooth. Apply to face and neck, then relax.

Ingredients

French pink clay

About Viva la Vulva 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 39.90

If you need a little help cooling down down there, these Viva La Vulva Postpartum Ice Packs have been specifically designed and contoured to fit down there to help you ‘chill’ comfortably. Cold therapy is a safe and natural way to soothe pain and reduce swelling from postpartum tearing, haemorrhoids and wounds. You got this mama!

BENEFITS OF POSTPARTUM ICE PACKS

These cold packs provide instant relief, reduce swelling and promote healing, suitable for:

Postpartum Tearing
Episiotomy
Cesarean Section
Haemorrhoids
Soothing breast pain
Reusable // Washable // Freezable // Microwaveable

PRODUCT INCLUDES

2 x specifically designed reusable gel bead packs.
3 x washable soft outer sleeves.
DIRECTIONS

FOR VAGINAL & C-SECTION

Have ready to go in the freezer before birth. Pop on outside your pad and underwear to help reduce vaginal swelling and soreness. You can even wear two pairs of undies one to help keep in place if you want to or just simply pop on lying down. Don’t pop ice pack directly on your bare skin, make sure you’re using the washable soft pink sleeves provided.

FOR C-SECTION

Pop packs in the fridge for an hour or so. Once cold (not frozen), apply to c-section incision, don’t place it directly on skin, pop a towel in between. Helps soothe swelling and itching sensations. If you deliver via c-section your vulva will still need heaps of love!

HOT MAMA TIP

Once you are healed and feeling good, you can keep these as ice packs great for headaches or they can be heated up for a little extra muscle tension relief in other places!

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 29.90

Viva La Vulva all-natural Perineal Massage Oil is a must-try for any new mums to be. Perineum is the firm muscle tissue between the vulva and anus. Massaging the perineal area from 34 weeks onwards can increase blood flow to the area, help the perineal skin stretch a little easier during birth and may reduce the risk of tearing! 

BENEFITS OF PERINEAL MASSAGE

• Prepares perineum for birth by increasing elasticity

• Reduces the risk of tearing and episiotomy

• Can lower the need for stitches

• Can help those with scar tissue from previous births

• Increases blood flow to the area preparing skin tissues

• Helps mama to relax and mentally prepare for birth

About Viva la Vulva 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 39.90

These reusable gel bead packs have made to contour and fit your breasts, sit comfortably in your bra, as well as being able to fit around a breast pump. Designed to help breastfeeding mamas with the wild ride of breastfeeding: engorgement, mastitis, and pain in between feeds.

The cold therapy is a safe way to help relieve engorgement, soothe pain and reduce swelling while the heat therapy can help relieve mastitis, help unblock ducts, encourage milk flow and let down. 

• Can be used warm (place in the microwave) or cool (place in the fridge)
• Gel breast pads
• Soothes engorgement
• Reduces swelling and pain
• Stimulates milk flow
• Please see box for detailed heating/ cooling directions

Product includes: 2 reusable gel bead packs.

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 22.90

Viva La Vulva Belly mask is perfect for mamas and their growing bump. Made to replenish, nourish and help relieve tight, itchy and stretching skin. Take this time out to pamper yourself. 

This also makes the perfect gift and add on! 

Key Ingredients: Aloe vera juice, Kiwifruit extract, Hyaluronic acid, Avocado oil, Jojoba oil, Macadamia oil, Vitamin e, Witch hazel, Orange + ylang ylang

About Viva la Vulva 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 39.90

Viva La Vulva hand-blended boob balm is made all from natural ingredients in small batches to ensure the best quality and means that it is safe for both mama and baby. There is also no need to wash off before breastfeeding.

Ingredients: Organic Beeswax, Extra Virgin Coconut Oil, Shea butter, Calendula Oil, Vitamin E.

Directions: Apply a small amount after breastfeeding to help soothe and nourish cracked and dry nipples. 

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 44.90

This is a postpartum healing and soothing perineal spray that helps ease the discomfort of vaginal soreness and swelling. In a handy pink package you’ll find one x 30ml bottle of hypercal tincture, and an empty 100ml spray bottle.

Made from all-natural ingredients, this spray is like a magical healing power. Hypericum and Calendula are the mother tinctures of Viva La Vulva. Both are derived from plants that have been around for centuries and have been used for natural and herbal medicinal purposes, proven to have natural healing properties to protect and soothe the skin. Ideal for use on cuts and tears that happen during delivery. It is also soothing for vaginal soreness and tenderness after birth.

• Healing and soothing perineal spray
• Fun packaging
• brand

Directions

Mix 10mls of the hypercal tincture to 90mls water (boiled and cooled) this will make 3 refills - which makes up to about 3 weeks worth of treatment


For every Viva La Vulva kit purchased $1.00 is donated to The Neonatal Trust - supporting premature babies and their families.

Directions

Using your Viva La Vulva Peri Bottle, fill with boiled then cooled water. Add 3-5 drops of Witch Hazel and give the bottle a shake.

This method is very useful for rinsing after peeing if toilet paper causes discomfort due to tears, inflammation or stitches.

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 24.90

Witch Hazel has been used for centuries to heal and soothe. Use a few drops of The Good Witch Hazel with water in your Peri Wash Bottle, for a refreshing alternative to toilet paper. Perfect for the postpartum time, when it feels like everything is on fire down there.

Witch Hazel is known for its ability to reduce inflammation of sensitive skin. Not only that, it can also help prevent infection, ease pain, stop minor bleeding, alleviate itching, soothe tears after childbirth and help to relieve hemorrhoids.

• Made and bottled in
• 30ml
• Glass bottle

Benefits of Witch Hazel

• 100% natural (no nasties)
• Instant relief
• Soothes & heals
• Anti-inflammatory
• Stops minor bleeding
• Relieves discomfort & itching
• Reduces swelling
• Prevents infection
• Helps relieve hemorrhoids

If you don't use it all, Witch Hazel makes for a refreshing facial toner, perfect after those sleepless nights!

Directions

Using your Viva La Vulva Peri Bottle, fill with boiled then cooled water. Add 3-5 drops of Witch Hazel and give the bottle a shake.

This method is very useful for rinsing after peeing if toilet paper causes discomfort due to tears, inflammation or stitches.

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 32.90

This strange looking bottle is super handy after giving birth. Because let's be honest, it's pretty fragile down there for a few weeks. 

Sometimes wiping just isn’t an option and it stings to pee. The Peri Wash Bottle helps dilute your urine to prevent stinging and infection. We know it looks weird, but honestly, it will be one of your go-to-best-things-ever to take care of down there after baby is born.

When toilet paper feels like sandpaper, use your Peri Wash Bottle on your stitches or tears for the first couple of weeks following your birth. Your vagina and perineum are working double-time to repair themselves. Give them a little extra help by using this easy and portable postpartum cleansing peri wash bottle.

• Made to be held upside down
• Includes a narrow angled neck for a comfortable continuous stream
• The perfect item to use in your postpartum healing journey.
• BPA free
• 300ml capacity

Directions

 Fill bottle with luke warm water mixed with a few drops of witch hazel or hypercal tincture, or just on its own - it's to help dilute urine to take the sting away.

About Viva la Vulva 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Viva La Vulva
Type: Wellbeing
Price: 22.90

• Lovely gift for a new mum
• Made in NZ from natural healing ingredients
• 200g
  

Soak contains

20122 and Dead Sea Salts
Viva La Vulva healing tincture
Lavender
Witch Hazel
and cute little rose petals

About Viva la Vulva - 

Viva La Vulva is a brand specialising in products to support mothers through the postpartum period. With a range of tinctures and sprays, these products will help new mums through those first tough weeks.

Vendor: Misery Guts
Type: Wellbeing
Price: 19.90

Made in Aotearoa, Misery Guts have loving blended a range of age old ingredients known to repair, calm, protect and moisturise.

Packaged in a stylish yet sturdy 50gm amber glass jar.

Save the whole family some misery with this ever popular 100% natural & multifunctional balm. 

Packed with nourishing natural ingredients that help to heal and nourish sensitive skin, the baby balm also has a delicate aroma that helps calm and relax moods. It now includes a touch of Rosemary to prolong its life making it still 100% natural.

This luxurious balm features mānuka honey to moisturise, native koromiko & native kawakawa known to reduce inflammation & aid healing, mandarin oil to emotionally calm & soothe.

Coconut oil for its anti fungal & anti bacterial benefits, Sunflower oil and CocoButter to moisturise, while the beeswax forms a protective wall sealing in moisture yet allowing skin to breath.

Originally inspired by the home made nappy cream Shelly made for her babies and then Tanja's, we then worked with an accomplished NZ skincare developer, and made this just, well, an extraordinary everything balm!

Dispense a small amount onto the palm of your hand & gently massage onto skin.

INGREDIENTS IN DETAIL:

SUNFLOWER OIL – is a light, non-greasy vitamin rich oil that leaves the skin feeling smooth & supple. It protects from skin infections and bacterial infection, enhances skin barrier function

BEESWAX – Natures skin barrier protection, it forms a protective wall by sealing in moisture in our skin without smothering allowing the skin to breath

COCOA SEED BUTTER – Cocoa has been called “food of the gods”. It has been used for centuries in Africa for its moisturising and healing properties, where it has been used to protect and condition skin which has been damaged by the sun and wind. Cocoa butter contains natural antioxidants and is naturally rich in vitamin E and other vitamins and minerals as well as cocoa mass polyphenol Women have used it for centuries to prevent and treat stretch marks.

COCONUT OIL - Coconut Oil is anti-fungal, antiviral, antibacterial, supports tissue healing and growth and is rich in Vitamin E.

MANUKA HONEY - Natures liquid gold full of proteins, amino acids, vitamins and minerals. Natural humectant that draws moisture into the skin

KAWAKAWA EXTRACT – One of the most important and frequently used plants in Rongoa (Maori medicine) providing cleansing and healing properties to the skin whilst it is also recognised to reduce inflammation.

KOROMIKO EXTRACT - Koromiko's astringent action reduces weeping and aids healing by gently constricting tissues to form a protective barrier. This astringent action also makes it particularly useful to help reduce the inflammation associated with many skin conditions, as often experienced with nappy rash.

VITAMIN E – Natural Vitamin E provides Antioxidant protection to the formula and the skin.

MANDARIN OIL - Deeply restful, it’s calming for your emotions and is great for soothing grouchy, overtired children.

Free of mineral oil, paraffin, parabens, silicones, SLS, DEA, TEA, PEGs, colorants or artificial fragrances
NO Parabens, NO Sulfates, NO Petrochemicals, NO Synthetic emulsifiers, NO Alcohol, NO Artificial colours, NO Mineral oil, NO Artificial fragrances

Vendor: Forget Me Not Journals
Type: Books
Price: 69.90

Made with love is the pregnancy journal to start your journey with: a diary to guide you through every step of your pregnancy.

Deciding to have a baby is just one of many steps to prepare yourself and your body for pregnancy and made with love is designed to both help you conceive, as well as be a comprehensive and complete keepsake and diary of your pregnancy and birth. See below for contents.

made with love is a comprehensive guided pregnancy journal.

The main part of made with love pregnancy journal is designed to follow your journey from discovering your pregnancy, right the way through to birth. It is ideal to begin even earlier in their journey for pre-conception planning, as couples decide to have a baby. The pregnancy journal begins with an introduction to health and fertility, and concludes with a records and reflections journal to follow baby’s birth.

Pregnancy Journal Contents
The central contents are made up of:

• complete pregnancy journal to 40 weeks
• checklists for each trimester
• pregnancy appointments, scans and screenings
• weekly pregnancy journal – unique journal prompts for each unique week of pregnancy
• choosing your midwife or lead maternity carer
• antenatal appointments and midwife visits
• partner’s notes
• birth plan
• hospital bag checklist
• baby shopping checklist
• records and milestones

The preceding fertility journal covers:

• pre-conception checklist and personal health diary: mental health, healthy habits, diet, exercise, stress, sleep and lifestyle
• ovulation guide and menstrual cycle tracker
• trying to conceive and fertility diary
• overcoming fertility challenges
• medical appointments

The concluding postnatal chapter covers:

• records and reflections
• antenatal appointments and midwife visits
• The journey to create made with love pregnancy journal
• made with love is a dream I have had for many years, possibly as long as the little white book. I began my own fertility journey shortly after our wedding in 2016, recently sharing my four-year experience with hypothalamic amenorrhea. I have been working with midwives, mothers, and mothers-to-be to create what I hope will be a fundamental pregnancy companion.

Beginning your fertility and pregnancy journey with made with love will help you to navigate each aspect of trying to conceive, feel more in control, and prepare for pregnancy in every way: from your health to your daily lifestyle, and even your finances.

When you become pregnant, you move onto the main part of the book, which will be your weekly journal and record book, and ultimately, a keepsake of your pregnancy. Keeping a pregnancy journal can be incredibly beneficial, especially in the early months when you are experiencing so many new and unfamiliar feelings and thoughts. The structured checklists and antenatal pages will guide you through each pregnancy scan and midwife/LMC appointment, while the unique weekly journal prompts encourage you to reflect on your journey, and record each new experience. Each week guides you through questions about your body and your baby, with space for photos of your scans, your growing bump, or any other special memories. There are also dedicated pages for partners to make their own notes.

The concluding chapters of the book are for your birth plan, hospital and shopping checklists, and finally your post-birth records, reflections and postnatal appointments, as well as plenty of blank pages for you to continue your diary, or include your first new family photos.

Early reviews of made with love:

“This is exactly what I wish I’d had when I was pregnant, you have covered everything”

“Beautiful work Meg, I’ll definitely use it for my next pregnancy!”

Vendor: Natures Touch
Type: Wellbeing
Price: 24.90

Get RELIEF for your tender, bruised or swollen perineum post birth.

Following childbirth you may or may not have stitches. However most women will experience some form of discomfort due to bruising and stretching of the skin. Soothe, calm and reduce swelling help the healing process.

The clever inverted bottle system makes application easy. Simply turn bottle upside down and spray affected area as required. Store in the fridge once opened.

Relief spray can also be used during pregnancy to ease the discomfort of painful, swollen haemorrhoids. Spray "Relief" onto cotton balls, pop them in a zip lock bag and store in the fridge until required. Place a cooling relief cotton ball on the affected area as required.

Made in

Ingredients

* Witch Hazel, Lavender hydrosol, Tea Tree hydrosol. *Certified Organic ingredients

About Natures Touch

Natures Touch is an exclusive range of 100% natural skincare products that have been designed and created by a registered and practising midwife to support pregnancy, birth, baby and beyond. The team at Natures Touch is committed to providing skin care products that promote health and wellbeing for all the family.

All ingredients are organically sourced and handcrafted in for their known, unique, powerful properties to soothe, calm, hydrate and nourish. 
Both Natures Touch and us believe in supporting parents by providing a natural, chemical and cruelty free range of products, free from parabens, mineral oils, sulphates, artificial fragrances and preservatives.